![]() Last year, freemium apps represented 92 percent of all revenue on the iOS App Store and 98 percent on Google Play, according to Distimo.īut the model still has a lot of detractors - primarily, traditional gamers who see games making periodic requests for money as an interruption or annoyance. King and its free-to-play competitors certainly hope so, since that’s the business model that helped the Candy Crush Saga maker gross $1.9 billion in 2013. ![]() King’s Tommy Palm thinks all games will one day be free-to-play and supported by micro-transactions.
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